X would be a monthly meeting for entrepreneurs enaged in the social good to workshop how to solve problems at ten times scale. Per Google X’s Astro Teller, “it’s often easier to make something 10x better than it is to make it 10% better.” The idea is, often ideas flounder or plateau because when they aren't excelling, we nudge them into something just slightly different or better. When you start thinking in terms of ten times better (or an X factor), you need to re-evaluate the entire structure and systems on which the foundations have been built, often resulting in true innovation.

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